Driving along Interstate 40 in New Mexico, we’d often pass signs for Russell’s Truck & Travel Center. It became a running joke in our family that we should stop at our “family business” (no relation, of course!). Finally, on a recent road trip out West, we decided to pull over, and we were absolutely blown away by what we found. We definitely won’t be making the mistake of driving past again!
For anyone familiar with the open road, Interstate 40 largely follows the legendary Route 66, “The Mother Road.” Russell’s Truck & Travel Center beautifully captures the spirit of this iconic American highway. Inside, you’ll discover an authentic Route 66 Diner, a captivating free classic car and memorabilia museum that sparked countless nostalgic memories, a well-stocked general store, and so much more than your average rest stop.
Mural art depicting Route 66 and vintage cars at Russell's Truck & Travel Center
The story behind Russell’s Truck & Travel Center is as inspiring as the destination itself. It’s a testament to the hard work, dedication, and faith of Emory and Barbara Russell, the founders of this impressive establishment (again, no relation to the author!). Emory, originally a logger from Montana, moved his family to Cimarron, New Mexico in 1964 seeking work. However, they were met with unexpected hardship. Severe floods had devastated the region, jobs were scarce, and housing was unavailable. The Russells, with their four young children, even spent their first summer living in a tent.
Adding to their challenges, Emory suffered a work injury that left him unable to work for a period. During this difficult time, Barbara started a small hamburger business to support the family. Emory pitched in as he recovered, and his friendly personality quickly made him a hit with customers. Recognizing a need in the small town of Cimarron, which lacked a grocery store, Emory seized the opportunity and built one, opening its doors in 1971. Over the years, their grocery business thrived and expanded. The Russells eventually owned multiple grocery stores, along with a drive-in restaurant, laundromat, car wash, and rental properties. They ventured into the travel center industry in 1995, opening their first truck stop in Springer, New Mexico. Today, the family continues to expand their business, with their adult children now playing a key role in the operation of these impressive, large-scale facilities like Russell’s Truck & Travel Center.
As passionate car enthusiasts and history buffs, my partner Terry and I were completely captivated by the free museum at Russell’s Truck & Travel Center. We spent hours wandering through the exhibits, reminiscing about bygone eras. The museum boasts an impressive collection of vintage automobiles from the 1940s, 50s, 60s, and even earlier. There were several classic cars that caught my eye, dream vehicles I would have loved to take home – if only they were for sale! Realistically, my wish list always exceeds my budget.
Exterior view of the Route 66 Diner at Russell's Truck & Travel Center
Among the automotive treasures, a vibrant red ragtop convertible stood out, gleaming under the museum lights.
A shiny red vintage convertible car on display at the museum
A beautifully preserved old car, its make and model hinting at a rich history, sat proudly on display.
Close-up of a classic car's front grill and headlight in the museum
And who could resist the charm of a vintage Chevrolet, a true icon of American automotive design?
A vintage Chevrolet car, possibly from the 1950s, showcased in the museum
My personal weakness for classic Mustangs was definitely indulged with the sight of a stunning convertible. It would look perfect in my garage!
A classic Ford Mustang convertible, a dream car for many enthusiasts, on display
For those with a fondness for pickup trucks (and let’s be honest, who doesn’t appreciate a classic pickup?), Russell’s Truck & Travel Center museum had a fine selection.
A row of vintage pickup trucks, showcasing different models and eras
And what pairs better with vintage cars than vintage gas pumps? The museum didn’t disappoint, featuring some beautifully restored examples.
A restored vintage gas pump, a nostalgic symbol of roadside Americana
Another style of vintage gas pump, highlighting design variations from the past
But the museum at Russell’s Truck & Travel Center offers more than just horsepower of the automotive kind. A charming horse-drawn wagon adds a touch of rustic Americana to the collection.
A horse-drawn wagon, representing a different era of transportation, on display
For a touch of whimsy, you’ll find a giant M&M character and beloved Betty Boop figures, adding a playful element to the displays.
A large M&M character figure, a fun and colorful pop culture icon
Betty Boop figurines, classic cartoon characters that evoke nostalgia
And yes, even Elvis makes an appearance!
An Elvis Presley figure, paying homage to the King of Rock and Roll
From vintage jukeboxes and Coca-Cola memorabilia to early transistor radios and a vast array of advertising signs, Russell’s Truck & Travel Center museum is a treasure trove of Americana.
Vintage jukeboxes, symbols of classic diners and 1950s culture, in the museum
Coca-Cola memorabilia, iconic branding and collectibles from a beloved American brand
Just be prepared for surprises around every corner – you never know who you might find behind a door! This chatty “old geezer” figure certainly had a lot to say!
A seated "old geezer" figure, a humorous and unexpected museum exhibit
Beyond the museum, store, and diner, Russell’s Truck & Travel Center also provides a 24-hour chapel for quiet reflection, with Sunday services at 11 AM. And accessibility is no issue – there’s ample parking for vehicles of all sizes, from eighteen-wheelers to RVs and cars. I’m already looking forward to our next visit!
Russell’s Truck & Travel Center is conveniently located at Exit 369 off Interstate 40 and is open around the clock. For more details, you can call them at (575) 576-8700 or visit their website at http://www.russellsttc.com/index.php. Make sure to add Russell’s Truck & Travel Center to your Route 66 road trip itinerary – you won’t regret it!
