Internova Travel Group Logo
Internova Travel Group stands as a prominent player in the competitive travel sector, demonstrating robust financial performance and a commitment to innovation. In 2023, Internova Travel Group reported impressive sales of $5.7 billion, underscoring its strong market position. This achievement propelled the company to rank 10th among leading travel companies, a notable rise from its previous 11th position. With a substantial workforce of 3,285 full-time and 65 part-time employees, Internova Travel Group operates from its headquarters at 1633 Broadway in New York City, NY 10019.
Company Overview of Internova Travel Group
Internova Travel Group is a privately held entity under the ownership of the private equity firm Certares. The company operates a multifaceted business model, engaging in direct sales to consumers and extending its reach through hosting, franchising, travel management, hotel wholesaling, and the organization of meetings, incentives, conferences, and exhibitions (MICE). A significant aspect of Internova’s operational strength lies in its vast network of 7,600 independent contractors.
The expansive network of Internova Travel Group encompasses approximately 112,000 non-employee advisors globally. This includes advisors within the Travel Leaders Network and its International Network members, collectively generating a substantial $7.2 billion in sales. The sales breakdown for Internova Travel Group indicates a strong balance between leisure and business travel, with 57% attributed to leisure and 43% to business, which also includes other retail sales segments such as meetings and events. Furthermore, Internova Travel Group is a proud member of both Travel Leaders Network and Virtuoso, signifying its commitment to quality and premium travel experiences.
Key Subsidiaries of Internova Travel Group
Internova Travel Group’s diverse portfolio is strengthened by its key subsidiaries, each catering to specific segments of the travel market. These include:
- Altour: A comprehensive travel solutions provider specializing in corporate travel management, meetings and incentives, leisure travel, entertainment travel, and private jet travel. Altour provides tailored services to meet the varied needs of its clientele.
- Global Travel Collection: This subsidiary encompasses a suite of prestigious travel agencies including Protravel International, Tzell Travel Group, Andrew Harper, All Star Travel Group, Colletts Travel, and In the Know Experiences. Global Travel Collection focuses on delivering high-end, personalized travel experiences.
- Travel Leaders Group: A broad network that includes Travel Leaders Network, host agency Nexion Travel Group, Barrhead Travel, Bonotel Exclusive Travel, CruCon Cruise Outlet, Cruise Specialists, Roadtrips, and Travel Leaders Vacation Center. Travel Leaders Group offers a wide array of travel services and support to its member agencies and advisors.
2023 Key Developments and Initiatives
In 2023, Internova Travel Group focused on several key developments aimed at enhancing its services, supporting its advisors, and adapting to the evolving travel landscape. The company emphasized its role as an advocate for travel advisors and the broader travel industry, navigating industry changes and challenges.
Internova Travel Group introduced enhanced business development tools, along with increased support and training programs designed to empower advisors and drive revenue growth. Technological advancement was also a priority, with the company developing and beta-testing new technologies and collaborating with Sabre to launch Sabre Red Launchpad. This graphics-enhanced booking tool is designed to integrate NDC and other flight, hotel, and car rental content, streamlining the booking process for travel agencies.
Recognizing the growing luxury travel market, Internova Travel Group intensified its focus on this segment. The introduction of the Internova Plus event brought together top luxury advisors and supplier partners, fostering collaboration and networking in an engaging environment. Further solidifying its luxury market presence, Internova launched Oltre, a quarterly luxury lifestyle travel magazine targeted at discerning clients in the luxury segment. The company also debuted Curated Hotels & Resorts, a collection of 400 lifestyle properties, complementing its existing Select Hotels & Resorts and Worldwide Hotels & Resorts programs, thus expanding its offerings in curated accommodations.
Internova Travel Group also increased its emphasis on environmental, social, and governance (ESG) principles, integrating sustainability into its business growth strategy. In line with this commitment, Internova partnered with the diversity organization I Am Cultured to host the annual Youth Travel Summit for New York City high school students of color, promoting inclusivity within the travel industry. Philanthropic efforts remained strong, with the company raising a record-breaking $300,000 for its Family Bonds Foundation, providing charitable grants. The creation of Internova Green Circle, a sustainability initiative, further demonstrates Internova Travel Group’s dedication to supporting environmentally responsible practices across its operations.
Conclusion
Internova Travel Group continues to solidify its position as a leader in the travel industry through strategic initiatives, robust subsidiary performance, and a forward-thinking approach to market trends and technological advancements. Its commitment to advisor support, luxury market expansion, and sustainable practices positions Internova Travel Group for continued success and growth in the global travel sector.
