TravelCenters of America (TA) has announced the acquisition of Russell’s Travel Center, a well-known stop located in Endee, New Mexico, right along the historic Route 66. This acquisition, reported by the Quay County Sun, signals TA’s continued expansion while also promising to preserve the unique charm and history of Russell’s Travel Center for years to come. The deal, finalized on October 11th, marks a significant development for both companies and for travelers along this iconic American highway.
Russell’s Travel Center in Endee is more than just a typical truck stop. It’s a destination in itself, famous for its nostalgic 1950s-style diner, a convenient Subway franchise, and a gift shop brimming with Route 66 memorabilia. Adding to its unique appeal, Russell’s also features a chapel and a nearby tire shop, catering to a wide range of traveler needs. Perhaps most notably, it houses a free classic car and old-time memorabilia museum, a passion project of the Russell family that has delighted visitors for years.
According to Mark Russell, Director of Operations for Russell’s, TA is committed to maintaining the beloved aspects of the travel center. TA has agreed to retain the Russell’s name for the next three years and, importantly, aims to keep the operational spirit of the establishment intact. This includes preserving the diner’s menu and recipes, ensuring that loyal customers continue to enjoy the familiar flavors and atmosphere they have come to expect. The museum, a major draw for tourists and history buffs, is secured for even longer, with TA leasing the space to the Russell family for the next five years. This ensures that the collection of classic cars and memorabilia will remain accessible to the public.
The acquisition also brings positive news for the local workforce. Russell’s Travel Center currently employs 68 people, and TA intends to retain all existing employees, ensuring job security for the community. This continuity is a testament to the value TA places on the existing Russell’s team and their contribution to the travel center’s success.
Further solidifying TA’s commitment to New Mexico and Route 66, Gilbert Romero, TA’s district manager, confirmed plans to open a new TA location in Tucumcari, just off Interstate 40. Construction is slated to begin in the first quarter of 2024, indicating TA’s ongoing investment in the region’s travel infrastructure.
In conclusion, the acquisition of Russell’s Travel Center by TravelCenters of America represents an exciting chapter for this iconic Route 66 landmark. Travelers can look forward to the continued operation of Russell’s unique amenities under the TA umbrella, with assurances that its name, diner, and museum will remain cornerstones of the experience. This acquisition not only expands TA’s network but also safeguards a piece of Route 66 history for future generations of travelers.
