TravelCenters of America, known for its TA and Petro Stopping Centers, is expanding its reach with the launch of a new, streamlined brand: Ta Express Travel Center. This fresh concept is designed to cater to the diverse needs of travelers, from professional drivers to local motorists, offering essential services in a quick and convenient format.
Barry Richards, President and COO of TravelCenters of America, highlighted the rationale behind TA Express. “Our traditional travel centers are comprehensive, but we recognized a demand for locations providing TravelCenters quality in a more rapid service environment. TA Express fulfills this need,” Richards explained. “It’s about offering guests an efficient option to refuel, restock, and refresh, ensuring they can smoothly continue their journeys, whether it’s a family road trip or a critical freight delivery.”
TA Express travel centers will broaden the fueling network for professional drivers, accepting the same fuel programs and payment methods as the established TA and Petro locations. Crucially, members of TravelCenters’ UltraONE Program will enjoy uninterrupted benefits, earning and redeeming points at all TA Express locations. This seamless integration ensures loyalty rewards extend across the entire network.
Expanding Through Franchising
Alongside the TA Express launch, TravelCenters of America is actively boosting its TA franchise network. The company emphasizes its successful track record with franchisees. “Franchisees have reported greater success when branding with us,” Richards noted. This renewed franchise push, combined with the introduction of TA Express, offers prospective franchisees a wider range of business models to consider.
The arrival of TA Express provides an additional avenue for growth within the TravelCenters of America portfolio. The company has announced that details regarding specific TA Express travel center locations will be revealed soon.
TravelCenters of America, headquartered in Westlake, Ohio, operates extensively across 43 states and Canada. Under its TA and Petro Stopping Centers brands, and the Minit Mart convenience store brand, the company delivers a broad spectrum of services including diesel and gasoline fueling, restaurants, truck maintenance facilities, and retail convenience stores.
