South America, a continent brimming with vibrant cultures and breathtaking landscapes, offers a treasure trove of destinations for every kind of traveler. From the snow-capped Andes to the Amazon rainforest, pinpointing the Best Places To Travel In South America can feel like an exciting challenge. However, for those seeking a blend of secluded beaches, lush nature, and stylish tranquility, look no further than Itacaré, a hidden gem nestled on Brazil’s Cocoa Coast.
For years, Itacaré has been whispered about as a secret paradise, drawing surfers and discerning travelers seeking respite from the well-trodden tourist paths. Imagine nearly two dozen pristine beaches fringed by the expansive Atlantic Forest, creating a haven of natural beauty. This Brazilian beach town, located in Bahia, has quietly charmed celebrities and those in the know with its laid-back atmosphere and unspoiled charm. Its remote location, within the region historically known for its cocoa plantations, has acted as a natural barrier to mass tourism. Reaching Itacaré involves flying into Ilhéus, a nearby port city whose Jorge Amado Airport has recently expanded, improving accessibility with increased daily flights from major Brazilian hubs like São Paulo. From Ilhéus, a scenic 90-minute drive north along a winding coastal road, skirting the Serra do Conduru National Park, unveils the delights of Itacaré.
The enhanced access is now bringing a new wave of visitors, drawn by Itacaré’s allure as an alternative to more established Bahian hotspots. Travelers are discovering stylish eco-hotels, untouched beaches, and a diverse array of outdoor adventures. From serene birdwatching excursions into the rainforest to peaceful canoe trips through mangrove forests, Itacaré offers a profound connection with nature.
The visionaries shaping Itacaré’s sophisticated yet eco-conscious hospitality scene include Juliana Ghiotto, a São Paulo native and former designer, and her husband Daniel Lima, an Itacaré-born professional surfer. Together with Swedish partners, they established the Barracuda Boutique hotel in 2013, a nine-room haven of style and personalized service. Recently refreshed in late 2024, Barracuda Boutique now boasts two new suites and a revitalized bar and restaurant, inspired by the indigenous oiti tree. Their commitment to design and nature extends to their larger property, Barracuda Hotel & Villas, located on 64 acres bordering Itacaré. This expansive retreat is set to unveil 19 ultra-luxurious bungalows in early 2026, elevated above the rainforest canopy. Remarkably, even with these additions, over 90% of the property will remain a protected conservation area, underscoring their dedication to preserving Itacaré’s natural beauty.
For the quintessential beach experience, Praia de Itacarezinho is a must-visit. Txai Resort & Spa Itacaré, a former coconut farm situated on this famed stretch of sand, offers unparalleled access to this stunning beach. By the end of 2026, Txai Resort will unveil ten renovated luxury villas, further enhancing its appeal as a premier beachfront destination. For a unique perspective of Bahia’s coastline, consider an expedition cruise with Swan Hellenic. Their itineraries, launched in October 2024, include stops in Itacaré, allowing guests to explore the town’s colorful streets and coastal charm from the sea.
To plan your trip to one of the best places to travel in South America, consider extending your exploration to include Salvador, Bahia’s vibrant capital and a cradle of Afro-Brazilian culture. Azul Airlines offers direct flights to Ilhéus from Salvador several times a week, simplifying your journey to Itacaré. Local hotels can easily arrange airport pickups for the 90-minute transfer to Itacaré. Beyond Itacaré, the Camamu Bay islands and Ilhéus itself, the former home of novelist Jorge Amado, offer further regional discoveries. For ideal beach weather and to experience the famed Brazilian Carnival, February and March are excellent months to visit this South American paradise.
