Reach hundreds of millions of travelers worldwide and elevate your flight advertising campaigns with the world’s leading travel media network, Expedia Group Media Solutions. Our comprehensive advertising solutions are designed to inspire, engage, and convert travelers at every stage of their journey, ensuring your message resonates with the right audience at the perfect moment.
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Unparalleled Global Reach for Flight Advertising
Expedia Group Media Solutions connects you with the most valuable travelers across the globe, actively seeking and booking flights and travel experiences. Every single day, millions of travelers visit our trusted websites and apps to plan their trips, research destinations, and secure their flights. By leveraging our advertising solutions, you gain direct access to this vast audience, ensuring your flight offers are seen by those most likely to book. Our advanced targeting capabilities allow you to pinpoint your ideal customer, maximizing your advertising ROI and driving exceptional results for your flight marketing initiatives.
Global reach of Expedia travel advertising solutions
- 10M: Average daily visitors across our sites and apps, searching for and booking travel and flights.*
- 1B+: Trips booked through Expedia Group, representing a massive audience for flight advertising.*
- 200+: Booking sites in over 75 markets and 40 languages, expanding your flight advertising reach internationally.*
Immersive Travel Tech: Revolutionizing Flight and Destination Advertising
In the ever-evolving travel landscape, Expedia Group Media Solutions stays ahead with cutting-edge technology. Our industry-first streaming platform offers a revolutionary approach to travel advertising, providing travelers with an immersive and engaging experience. This innovative technology is transforming how flight and travel destinations are marketed.
Imagine showcasing the thrill of flying to a dream destination through captivating video content. Our Media Studio team specializes in creating these immersive experiences, bringing destinations and the journey itself to life. From showcasing breathtaking aerial views to highlighting the comfort and amenities of your flights, we help you connect with travelers on an emotional level. This unique approach to travel advertising allows potential customers to explore and even book flights directly as they are inspired by the content, seamlessly blending entertainment with transactional opportunities for a new era of tourism and flight marketing.
See some of our work
Explore destinations with immersive Expedia travel content
Driving Tangible Results for Your Flight Campaigns
With decades of experience in the travel industry, Expedia Group Media Solutions possesses unparalleled expertise in helping advertisers achieve their goals. Whether your objective is to increase flight bookings, promote specific routes, or enhance brand awareness among travelers actively seeking flights, we deliver. We connect you with the right traveler, at the right time, through the most effective channels. For flight advertising, this precision targeting is crucial, ensuring your budget is optimized and your campaigns deliver maximum impact. Partner with Expedia Group Media Solutions and leverage our deep understanding of the travel business to elevate your flight advertising strategy above the competition.
Reach your target audience
Expedia travel advertising delivers results for flight campaigns
Flexible Advertising Solutions for Every Flight Marketing Need
Expedia Group Media Solutions offers a suite of flexible advertising solutions designed to accommodate businesses of all sizes and budgets within the flight industry. Whether you are a global airline or a regional flight provider, we have the tools and expertise to tailor a campaign that aligns perfectly with your specific objectives and financial parameters.
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Flexible advertising solutions for Expedia travel partners
Precisely Target Your Ideal Flight Traveler
Maximize the effectiveness of your flight advertising spend with Expedia Group Media Solutions’ actionable data insights and advanced targeting capabilities. We empower you to connect with your ideal flight customer by leveraging our rich traveler data. Identify and target specific demographics, travel behaviors, booking patterns, and destination preferences to ensure your flight offers are presented to the most receptive audience. This precise targeting minimizes wasted ad spend and significantly increases conversion rates for your flight campaigns.
Connect with travelers
Target ideal travel flight customers with Expedia
Real-Time Data and Optimization for Flight Ad Performance
Gain a competitive edge with robust, real-time reporting that allows you to continuously monitor and optimize your flight advertising campaigns. Expedia Group Media Solutions provides you with transparent and insightful data, enabling you to track key performance indicators, analyze campaign effectiveness, and make data-driven adjustments to maximize your ROI. Turn insights into action and ensure your flight advertising campaigns are constantly evolving for peak performance.
Turn insights into action
Why Choose Expedia Group Media Solutions for Your Flight Advertising?
Partnering with Expedia Group Media Solutions means gaining access to unique capabilities and custom digital media solutions specifically designed to meet the nuanced needs of flight advertisers. We bring your brand directly to travelers actively planning and booking flights. Our unparalleled reach, advanced technology, flexible solutions, and rich traveler data make us the ideal partner to elevate your flight advertising strategy and drive significant results.
Drive Flight Bookings with TravelAds Sponsored Listings
In the competitive airline and online travel agency landscape, standing out is essential. TravelAds Sponsored Listings offer a proven, pay-per-click solution specifically designed to increase your flight visibility and capture the attention of travelers actively searching for flights. Utilize TravelAds to:
- Boost flight bookings: Increase your flight visibility in search results and drive more bookings.
- Drive incremental revenue and profitability: Maximize your ROI with targeted flight advertising.
- Reach the right travelers: Target travelers actively searching for flights to your destinations.
- Control your cost-per-click and daily spend: Manage your budget effectively and optimize your flight ad spend.
- Create customized copy and images: Tailor your flight advertising message to resonate with your target audience.
Get the TravelAds guide
Accelerator: Cost-Effective Flight Advertising to Boost Visibility
Similar to TravelAds, Accelerator provides a budget-friendly and highly effective approach to enhance your visibility among travelers searching for flights. This cost-per-stay solution is ideal for flight providers looking to increase their reach and bookings efficiently. Leverage Accelerator to:
- Boost your visibility in search results: Improve your ranking and capture more attention from flight seekers.
- Scale up or down as needed: Easily adjust your campaigns based on demand and budget within Partner Central.
- Cost-effective flight advertising: Pay only when you receive a booking, maximizing your budget efficiency.
Learn more about Accelerator
Co-op Campaigns: Amplify Your Flight Marketing Budget
Extend your flight marketing reach and impact through collaborative and cost-effective Co-op campaigns. Partner with complementary travel businesses to jointly engage travelers and drive demand for flights and related travel services. Co-op advertising empowers you to:
- Connect with destinations, hotels, and other airlines: Collaborate with strategic partners to reach a broader audience of flight bookers.
- Easy and simple: Expedia Group Media Solutions facilitates the process by securing suitable strategic partners for you.
- Stretch your flight marketing budget: Achieve greater impact with a shared investment approach.
Get the co-op campaign guide
Media Studio: Captivating Content for Flight and Travel Brands
Access our award-winning in-house creative agency, Media Studio, to craft immersive and compelling interactive experiences that captivate travelers and elevate your flight brand. With Media Studio, you can:
- Create videos that tell your airline’s story: Showcase your unique offerings, destinations, and flight experiences in an unforgettable way.
- Utilize emerging technology: Stand out with innovative and engaging advertising formats for the modern traveler.
- Build engaging social media campaigns and influencer collaborations: Extend your flight marketing reach through social platforms and influencer partnerships.
See some of our work
Display Advertising: Full-Funnel Flight Marketing Solutions
Build a comprehensive full-funnel experience that inspires, influences, and converts travelers throughout their flight booking journey. With display advertising, you can:
- Reach millions of travelers across our network: Engage with the vast audience on our 200+ websites as they dream, plan, and book flights.
- Design ads that seamlessly integrate: Create visually appealing and effective ads that resonate across all our platforms.
- Choose from diverse media options: Select advertising formats that align with your flight marketing goals, budget, and business size.
- Create branded ads for mobile and email: Reach travelers on their preferred devices and channels with tailored flight offers.
- Become a sponsor: Utilize homepage takeovers and promotional sponsorships to capture travelers’ attention and maximize brand visibility for your flights.
Learn more about display advertising
Display advertising solutions for Expedia travel flights
Partner with Industry-Leading Brands for Flight Advertising Success
Advertise with Expedia Group Media Solutions and leverage the strength, experience, and global reach of our recognized travel brands to propel your flight advertising success. Our portfolio of brands provides the largest expanse of travel channels to connect with travelers worldwide.
Expedia Logo for travel flights advertising
Hotels.com Logo for travel advertising solutions
VRBO Logo for vacation rentals and travel marketing
Expedia Group Path to Purchase for travel and flights
Exclusive Traveler Insights to Optimize Flight Advertising
Harness the power of billions of data points gathered from travelers using our extensive network of 200+ travel websites. Expedia Group Media Solutions provides unrivaled first-party data insights, essential in a cookieless world. Continuously reach your target flight audiences with tailored ads that precisely align with their interests and travel preferences.
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Explore Flight Advertising Success Stories
Discover how Expedia Group Media Solutions has helped airlines and travel businesses like yours achieve their advertising objectives.
How advertisers use our products
Air Canada leveraged native advertising for a Black Friday flight campaign: As a long-term partner, Air Canada aimed to maintain top-of-mind awareness among travelers seeking flight deals during Black Friday and Cyber Monday. Expedia Group Media Solutions helped them achieve significant visibility and engagement.
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Hyatt Regency Chicago drove room nights during a challenging period: Facing limited demand during the early pandemic, Hyatt Regency Chicago utilized TravelAds to stand out and drive bookings. While focused on hotels, the principle of using TravelAds for visibility applies equally to flight advertising.
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VisitScotland enhanced destination marketing with native advertising: VisitScotland sought to rebuild tourism by highlighting unique experiences. Their campaign demonstrates how native advertising on Expedia can effectively promote destinations, which is closely linked to flight demand.
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Tuscan hotel group increased bookings with TravelAds targeting: In a competitive market, a Tuscan hotel group increased visibility and bookings using TravelAds. This success story highlights the power of targeted advertising, applicable to filling flight seats as well as hotel rooms.
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Recommended Resources for Flight Advertisers
Path to Purchase research for Expedia travel flights
The Path to Purchase for Flights
Gain valuable insights into how travelers search, plan, and book flights to optimize your advertising strategy.
Download now
Travel Insights report for Expedia flight marketing
Travel Insights Report for Flight Trends
Access exclusive first-party data and research to understand current travel trends and inform your flight marketing decisions.
Download now
TravelAds guide for Expedia flight advertising
TravelAds Guide for Flight Advertising Success
Learn how to effectively reach the right travelers and maximize results with TravelAds targeting and bidding tools for your flight campaigns.
Get the guide
Ready to advertise flights with Expedia
Ready to Elevate Your Flight Advertising?
Connect with our digital advertising experts today to discover how Expedia Group Media Solutions’ first-party data insights and full-funnel suite of solutions can work for your flight advertising needs.
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*Expedia Group internal data, 2023, identified and anonymous visitors.
