The United States benefits significantly from inbound international travel, which not only boosts the national economy but also fosters cultural exchange and global understanding. Travel And Tourism stands out as the largest service export sector for the U.S., representing a substantial 22 percent of all service exports and 7 percent of the total exports in 2023. In 2022, this dynamic industry injected a massive $2.3 trillion into the U.S. economy, accounting for 2.97 percent of the country’s Gross Domestic Product (GDP) and providing employment for 9.5 million Americans.
The International Trade Administration (ITA) is a dedicated supporter of this vital sector, operating through the National Travel and Tourism Office (NTTO) and the U.S. Commercial Service. These entities collaborate to deliver an array of resources and information aimed at enhancing the international marketing and promotional activities of U.S. travel destinations and attractions. With a robust network of 100 offices across the nation and a presence in over 80 countries, the ITA is uniquely positioned to unlock opportunities in diverse markets worldwide for the U.S. travel and tourism industry.
How We Support Your Travel and Tourism Business
The ITA is committed to strengthening the U.S. travel and tourism sector through a variety of strategic initiatives and services:
- Advocating for Pro-Competitive Policies: We champion and promote U.S. government policies designed to enhance the competitiveness of the U.S. travel industry on the global stage.
- Providing Tailored Business Support: U.S. destinations and attractions can leverage our business counseling, matchmaking events, and promotional support to effectively enter new international markets and expand their existing market share.
- Mitigating Regulatory Challenges: We proactively work to ensure that U.S. regulations and government programs do not inadvertently hinder the competitiveness of the national travel industry.
- Delivering Critical Market Intelligence: The ITA provides essential information, trade statistics, and in-depth market analysis to U.S. travel businesses, industry partners, and policymakers, enabling informed decision-making.
- Fostering Industry Collaboration: We maintain strong partnerships with key stakeholders within the U.S. travel industry to develop and refine programs that bolster the industry’s competitiveness and elevate its international profile.
Featured Resources for Travel and Tourism Professionals
Explore Upcoming Events: Stay informed about upcoming in-person and virtual events tailored for the travel industry. These events offer valuable opportunities to connect with ITA industry experts and peers. Learn About Events
Digital Strategies Guide: Enhance your digital marketing efforts with insights into the most effective platforms for travel and tourism research, booking, and promotion. This guide helps you maximize your online presence to reach a wider audience. Get the Guide
Travel Industry Monitor: Keep track of the latest trends and performance indicators in the U.S. travel and tourism sector. The National Travel and Tourism Office’s (NTTO) Travel Industry Monitor provides a data visualization tool for real-time industry analysis. Access the Monitor Here
Expanding Your Reach to International Visitors
The ITA team comprises experts in international business development, making them an invaluable resource for driving business growth and creating jobs within the U.S. travel and tourism industry. Discover how our services can support your organization in attracting more international visitors:
Travel and Tourism Top Export Market Rankings: Gain a competitive edge with this resource that offers detailed, data-driven insights into top export markets for the U.S. travel and tourism industry. Identify key opportunities to strengthen your market presence and target high-potential regions. Explore the Travel and Tourism Top Export Market Ranking
Trade Counseling Services: Connect with our International Trade Specialists for personalized consultations on your company’s export needs. Our specialists can provide guidance and support to navigate the complexities of international markets. Learn More About Trade Counseling
Comprehensive Suite of Services: From expert counseling and matchmaking opportunities to in-depth market intelligence, our global network of trade professionals is dedicated to helping you succeed in attracting international visitors. With a presence across the U.S. and in nearly 80 countries, we offer unparalleled support. Explore Our Services
Latest Travel and Tourism Market Intelligence
Stay ahead of the curve with our most recent market intelligence reports focused on the Travel & Tourism industry.
United Kingdom: New Travel Authorization Requirements: Starting January 8, 2025, U.S. citizens traveling to the UK for short visits, tourism, or business will need to obtain an Electronic Travel Authorization. Stay informed about these new requirements to ensure smooth travel planning for your clients. Learn More about United Kingdom Electronic Travel Authorization needed for U.S. citizen travel to UK
Poland: Booming Bicycle Market Presents Tourism Opportunities: The Polish domestic bicycle market reached a value of $1.27 billion last year and is projected to continue growing. This trend presents significant opportunities for the travel and tourism sector, particularly in areas related to active tourism and outdoor recreation. Learn More about Poland Travel and Tourism bicycle and equipment market growth
UK School Holiday Changes Impact Travel Patterns: Recent adjustments to school absenteeism fees in the UK may influence when and how British families travel to the U.S. Understanding these changes is crucial for businesses targeting the UK family travel market in 2024. Learn More about UK School Holiday Restrictions Affecting Travel and Tourism 2024
Important Scam Alert
Be Aware of Fraudulent Emails: The ITA has been alerted to instances of individuals falsely claiming to represent the ITA in an attempt to solicit personal information. These scams often involve emails and phone calls regarding fictitious vacation property scams, urging recipients to complete complaint forms with personal details.
Protect Your Information: These communications are fraudulent and are not affiliated with the ITA or its employees. If you receive such a message, do not respond or provide any personal information.
Report Suspicious Activity: If you believe you have been targeted by such a scam, please immediately notify the Department of Commerce, Office of Inspector General, and file a report through their online complaint portal. File an Online Complaint
