South America, a continent brimming with diverse landscapes and vibrant cultures, holds countless gems for intrepid travelers. Among its most captivating destinations is Itacaré, a Brazilian beach town nestled on the Cocoa Coast, offering an unparalleled blend of pristine beaches, lush rainforest, and laid-back luxury. Long favored by surfers and discreet celebrities, Itacaré is emerging as one of South America’s best-kept secrets, promising an unforgettable escape for those seeking natural beauty and authentic experiences.
Itacaré’s allure begins with its stunning natural setting. Surrounded by nearly two dozen beaches and thousands of acres of the Atlantic Forest, this coastal paradise is a haven for outdoor enthusiasts. The town’s secluded location, historically due to its position within the cacao-growing region, has preserved its unspoiled charm. Getting to Itacaré is now easier than ever, with direct flights to Ilhéus’ newly expanded airport followed by a scenic 90-minute drive through the verdant Serra do Conduru National Park. This improved accessibility is drawing discerning travelers seeking an alternative to more crowded Bahian hotspots, attracted by Itacaré’s eco-conscious hotels, untouched beaches, and a wealth of adventures, from birdwatching to mangrove canoeing.
For those seeking stylish and sustainable accommodations, Itacaré boasts exceptional options. Barracuda Boutique hotel, envisioned by São Paulo native Juliana Ghiotto and her Itacaré-born surfer husband Daniel Lima, offers an intimate nine-room retreat. Freshly renovated, it features new suites and a reimagined restaurant inspired by the local oiti tree. Their sister property, Barracuda Hotel & Villas, expands across 64 acres bordering Itacaré, promising ultra-luxurious bungalows suspended amidst the rainforest canopy in early 2026. Remarkably, only a fraction of this vast estate will be developed, ensuring the preservation of the surrounding natural environment.
To experience Itacaré’s famed beaches firsthand, Txai Resort & Spa Itacaré offers an idyllic stay on Praia de Itacarezinho, a former coconut farm renowned for its beauty. By the end of 2026, the resort will unveil ten revamped luxury villas, further enhancing its appeal. Another unique way to explore Bahia’s captivating coastline is with Swan Hellenic expedition cruises. Their new four- or six-night itineraries, departing from Salvador on the intimate SH Vega yacht, include a stop in Itacaré, allowing guests to discover the town’s vibrant streets and coastal splendor.
Planning a trip to this South American gem is straightforward. Fly into Salvador and connect to Ilhéus via Azul Airlines, with onward car transfers to Itacaré readily arranged by hotels. To extend your Brazilian adventure, explore Salvador, the heart of Afro-Brazilian culture, or discover the islands of Camamu Bay and historic Ilhéus. For ideal beach weather and the vibrant Carnival celebrations, February and March are the perfect months to visit Itacaré, one of South America’s truly best travel spots.
